It has been observed that there is a very strong connection between FINANCIAL AND COST MANAGEMENT and MARKETING MANAGEMENT in planning and implementing corporate strategy and the achievement of corporate goals and objectives. The understanding, cooperation and collaboration between these two business-critical functions are imperatives for the achievement of sustainable growth and profitability of any corporate market-driven companies. But, in reality, the level of knowledge and understanding of financial and accounting principles amongst many marketing executives remains low and inadequate for attainment of set goals and objectives.
This course is therefore designed and aimed at improving the knowledge gaps of Marketing Executives with regards to Finance and Accounting principles and application in marketing management. It is highly recommended that sales and marketing executives are nominated and sponsored to attend this value-laden course…you will never regret you did.
DURATION – 3 DAYS
WHO SHOULD ATTEND
- Sales and Marketing Executives
- Sales and Marketing Managers
- Individuals that want to transit their careers into sales and marketing
- Entrepreneurs
OBJECTIVES
- To improve every Sales and Marketing Executive’s knowledge, understanding and appreciation of the strong connection between finance and accounting, sales and marketing operations and the achievement of corporate financial goals and objectives.
- To learn and understand basic financial accounting, costing and ratio analysis in relation to sales and marketing.
- To improve financial discipline and entrepreneurial thinking in the sales and marketing executives.
CONTENT
- MODULE 1 FINANCE AND ACCOUNTING
- Introduction to Corporate Planning: Setting the Goals, Objectives and Strategy
- Introduction to Basic Finance and Accounting Principles
- Introduction to Book-Keeping and Accounting: Basic Books of Account And Records
- Annual Operating – Financial: Revenue, Balance Sheet and Cashflow Projections
- Annual Operating Plan: Financing Options and Roles of Sales Revenue
- Product Costing, Pricing and Margin Policy Formulation
- Managing and Accounting for Damaged and Obsolete Stocks
- Discounting: Price Discount, Trade Discount and Rebates
MODULE 2 SALES AND MARKETING
- Setting the Marketing Goals and Objectives
- Sales Projections: Volume and Sales Revenue
- Product Profitability Planning: Costing, Pricing and Margin Policy
- Marketing Strategy: Marketing, Budgeting and Financing
- Distribution and Delivery Strategy: Cost and Profitability Impact
- Product Development: Extension, Modification and Discontinuation
- Market Development: Expansion, Diversification and Export
- Marketing Performance Measurement: KPIs and Ration Analysis
MODULE 3 CONTROL AND PERFORMANCE MEASUREMENT
- Credit Control: Policy Formulation and Implementation
- Customer Accounts and Receivables Management
- Product Profitability Reporting and Analysis
- Regional/Geographical Profitability Reporting and Analysis
- Customer Profitability Reporting and Analysis
- Salesforce Profitability Reporting and Analysis
COURSE DELIVERY STRATEGY
- Web-Based Online Sessions
- Use of Professionals in Industry and Commerce
- Emphasis on Practical Application of Principles in the Industries
- Powerpoint Presentations
- Use of Case Studies
- Practical Exercises Carried out by Participants