DURATION – 2 DAYS
CONTENT
- Strategic Marketing and Management
-
- Strategic Management – Understanding the Basics
- A VUCA World – Business Operating Environment
- Marketing Strategy – The 5Ws and H
- Strategic Customer Concepts
- Environmental Scanning – Key Analytical Tools.
- (PESTEL, SWOT and Five Porters Forces Model)
- Creating Value for Target Markets – STP Model
-
- Defining Target Markets – Consideration and Strategies
- Basis of Segmenting Consumer and International Markets
- What makes a good segmentation – MAADS Criteria
- Importance and Challenges of Segmenting Markets
- Gaining Competitive Advantage in Business
-
- Sources of Competitive Advantages
- Market Positioning Types (Leader, Challenger, Follower & Niche)
- Developing Positioning Statements
- Differentiations – Forms and Strategies
- Business Growth and Performance
-
- Perspectives of Business Performance
- Ansoff Matrix For Growth Strategies
- Key Business Drivers and Growth Strategies
- Customer Relationship Management(Philosophy and Best Practices)
- Integrated Marketing Communications