DURATION – 2 DAYS
CONTENT
- Sustainable Marketing Concept
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- Marketing Concepts – A comparison
- Pillars of Sustainable Marketing
- Consumerism and Environmentalism
- Social Critics of Marketing
- Marketing Ethics and Malpractices
- Customer Oriented Marketing/Philosophy
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- Market Place – A new Orientation
- Customer Centrism
- Customer Relationship Management – The Phases and Strategic Focus
- Customer Relationship Management – The Philosophy and Best Practices
- Challenges of CRM
- Marketing Strategy/Plan
- The Planning Objectives and Types
- Planning Levels
- Marketing Strategy Process and Framework
- (Create, Communicate, Deliver and Capture Value)
- The Marketing Plan Content
- Driving Corporate Performance
- Perspectives of Business Performance
- Performance Indicators and Enablers
- Key Business Drivers.
- Sustainable Growth Strategies
- Notable Sustainable Brands – What they are doing right.