EFFECTIVE SMALL AND MEDIUM ENTERPRISES MANAGEMENT (EMB01)

Duration
  • 3 DAYS
Format
  • Online
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Overview

A lot of businesses start as small and medium, and then grow to become medium and large, respectively. Small businesses face a lot of challenges that prevent them from taking advantage of environmental opportunities to scale and grow. Little wonder, virtually four out of every five new businesses die within the first five years of existence. This course has been designed to educate participants on means of ensuring that their small and medium businesses not only survive but grow sustainably. The course will introduce and enlighten participants on the issues faced by small businesses and how to overcome these issues. At the end of the course, participants would have learnt the techniques of effectively managing their businesses for liquidity, profitability, and sustainability.

  • Owners of small and medium enterprises
  • Managers and decision makers of small and medium firms/enterprises
  • Prospective owners of small and medium enterprises
  • To understand factors that influence business growth and sustainability.
  • To learn the tips and techniques of improved customer relationships, marketing strategies and
    sales.
  • To broaden participants’ knowledge on how to manage employees for retention and higher
    productivity.
  • To gain mastery of effective business planning.
  • To proffer solutions to present pressing problems in individual businesses.

BUSINESS PSYCHOLOGY AND FORMATION

  • The objectives of the firm
  • Understanding business formation
  • Important rules and regulations for starting and running a business in Nigeria
  • Business opportunities and drivers of success in business
  • Why small businesses fail

UNDERSTANDING OPERATIONAL AND BUSINESS PLANNING

  • Business cover story/the end in mind
  • Basics of budgeting and operational planning
  • A view of the medium term/ business planning
  • Cash planning and management.

MANAGING ASSETS AND LIABILITIES FOR BUSINESS GROWTH

  • What is the level of your financial literacy?
  • Understanding assets and liabilities — cash, inventories, receivables, payables, etc.
  • Understanding financial information
  • Managing banking relationship
  • Sources of finance for businesses in Nigeria.

MANAGING HUMAN AND LIFE ASSETS/RESOURCES

  • Human resources principle and philosophy
  • Strategies for recruiting topnotch employees
  • Human resource policy
  • Performance and career management techniques management techniques
  • Compensation structure

MARKETING AND SALES MANAGEMENT

  • Differentiating and collaborating sales and marketing
  • What is your product?
  • Which industry do you belong?
  • Who is your customer?
  • Sales strategies
  • Marketing strategies
  • Business Ethics.

PERSONAL EFFECTIVENESS AND LIFE MANAGEMENT TECHNIQUES

  • Sources of success and happiness
  • Keys to effectiveness
  • Time management matrix
  • Self-development techniques

BUSINESS CLINIC AND COUNSELLING SESSIONS

  • Daily allocation of one hour sessions for participants who signify interest in individual
    counselling sessions upon registration.
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