SUSTAINABLE MARKETING AND DRIVING BUSINESS PERFORMANCE (MKT02)

Duration

2 DAYS

Format

Online

CONTENT

STRATEGIC MARKETING AND MANAGEMENT

Marketing Concepts- A comparison
Pillars of sustainable marketing
Consumerism and environmentalism
Social critics of marketing
Marketing ethics and malpractices

CUSTOMER ORIENTED MARKETING/PHILOSOPHY

Market Place- A new orientation
Customer centrism
Customer relationship management- The phases and strategic focus
Customer relationship management- The philosophy and best practices
Challenges of CRM

MARKETING STRATEGY/PLAN

The Planning objectives and types
Planning Levels
Marketing strategy process and framework (create, communicate, deliver, and capture value)
The Marketing plan content

DRIVING CORPORATE PERFORMANCE

Perspectives of business performance
Performance indicators and enablers
Key business drivers
Sustainable growth strategies
Notable sustainable brands- what they are doing right